United Airlines

United is connecting people, uniting the world as the world's most comprehensive global route network, including world-class international gateways to Asia and Australia, Europe, Latin America, and the Middle East with non-stop or one-stop service from virtually anywhere in the United States. They own a modern fleet which is the most fuel-efficient among U.S. network carriers. They offer an Industry-leading loyalty program that provides more opportunities to earn and redeem miles worldwide, with optimal hub locations, including hubs in the four largest cities in the United States and employ approximately 88,000 people who reside in every U.S. state and in countries around the world.


The Challenge

Since 2011, United's training and Customer Experience and other business functions needed external resources for immediate projects, just-in-time. Their needs ranged from internal customer service training to flight attendant training and key note speakers to instructional design and coaching.


The Solution

A search of the proprietary Fulcrum consultant database turned up 9 highly qualified consultants and trainers. For each project our client conducted interviews and auditions and were satisfied that each of the 9 consultants hired via Fulcrum was the perfect match. We "cherry-picked" the resources that best matched each need based on United's criteria. After establishing a reliable track record, United reaches out to Fulcrum Network for new HR and training projects as they arise and utilizes some of the same trainers for subsequent projects.